I deeply and unconditionally love vintage, I admit it.
Not only just vintage, but also everything old, old-fashioned, shabby chic etc. I think that this attraction comes from the intrinsic charm simply contained in these words. As if just pronouncing them, you are immediately thrown into a different time dimension, in a fantastic world in which every object is able to tell a unique story, full of emotions.

And so when it arrives the last weekend of each month, it’s almost a “must” going out for a ride in Piazza Grande.
It’s my “storyhunter” soul that ask me for this ; )
Yes, because the 4th Saturday and Sunday of each month there is the prompt appointment with “L’Antico in Piazza Grande“, the vintage market fair in Modena.

This fair has a long tradition. Consulting the web site, I did a wonderful discovery: this market was born in 1978, just like me! It’s definitely a serious question of elective affinities, there is no doubt ; )

Continuing to reading on the web site, I’ve found that Modena’s love for the antique lasted since centuries. It is an established tradition, even told by Ludovico Antonio Muratori who was the first to confirm the devotion of the city to arts since the beginning of humanism.

The choice of a so special location, as Piazza Grande, was then winning. UNESCO site since 1997, with the Cathedral and the Ghirlandina tower, this area has been a source of ancient inspirations for Lanfranco, Wiligelmo and “Maestri Campionesi”, who realized this unique architecture.

Therefore, walking between the stalls of the fair is twice a pleasure. How not to be enchanted by the encounter of so much beauty, history and emotions? Impossible! 🙂

I love history… everything is inspired by history, so that’s why I love vintage and antiques.
Kelly Wearstler

Probably it’s true: my love for vintage is closely linked to my passion for stories. We all love stories, we all like to find ourselves in something that involves us emotionally, that is able to make us live, even if only for a while, distant feelings from our everyday life.
The desire to be catapulted into a magic world where we can find ourselves writing romantic black and white postcards is strong. So, when I came across the stall of prints, I couldn’t resist…

I brought them home with me 🙂
I know that there is someone who still sends postcards, I’ve stopped. The digital era has completely changed my mind and I confess to have lost the will to write postcards. However I remember it, it’s a distant memory but still present. It goes back to my childhood, when I wrote postcards to my friends from the camping. I believe that it’s been about 20 years ago.

Much older are the postcards that I found at the market.
1953, 1955, 1958 .
Most of them were sent during the summer.
Destination: Rimini, Genoa, also Modena and its province. Many greetings traveling by mail.
I look at them and I don’t know why I feel a little bit nostalgic for those years when I was not even born.

Our culture’s obsession with vintage objects has rendered us unable to separate history from nostalgia. People want heart. They want a chaser of emotion with their aesthetics.
Sloane Crosley

This is the power of vintage!
And this is the air that you can breathe walking between the stalls of the vintage market in Piazza Grande 🙂

Every time I can, I go there. If you want to dive in this magic atmosphere, I wait for you.